The last presidential election was decided by 0.02% of the total population, about 70,000 votes. Voter Registration is of critical importance to expanding the progressive base—especially in historically marginalized communities—as we look ahead to the presidential election.
There are a variety of methods to register voters. Even as organizers are gaining more and more digital tools, the most effective and impactful way to engage with a constituent continues to be face-to-face. We should focus primarily on high traffic canvassing (also known as site-based registration), but your plan can and should consider additional ways to register voters in your community.
- High traffic canvass: High traffic canvassing means going to areas where there is high foot traffic and having conversations with passersby. This is an efficient way to have a lot of conversations in a short amount of time.
- Stay away from Malls -- even on hot days, even when they're crowded. The results are not worth the time spent
- Consider setting up a table outside a grocery store (after getting permission from the owner or manager).
- Encourage people to receive their ballots by mail.
- Online pre-registration is now available for eligible 16 and 17 year olds by visiting registertovote.ca.gov.
- Door to door (targeted or blind knocking): Going door to door and asking folks at their door to register to vote. Targeted knocking refers to a specific list of people, while blind knocking means you are going to every door without a specified list.
- Community outreach: Registering voters through existing groups and organizations within your community (e.g. other progressive groups, churches, schools, etc.).
- Register to vote online